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Career Move: Web Analytics to Music Industry?
I was recently contacted by an old friend from Omniture with an interesting proposition. Richard, who was one of the star developers at Omniture, had put together a prototype for a company he is...
View ArticleAn Old Omniture Guy’s View on Tealeaf
My Omniture Story I started at Omniture in 2000 as an engineer, then went to Implementation, then started the Engineering Services group, and then went into the Best Practices group. During my time at...
View ArticleThe Myth of the “Universal Tag” and the upcoming Tag Management Systems (TMS)
So I just listened to the webinar from Peterson and Ensighten on Tag Management Systems. This has always been a hot topic in my career. At Omniture I was part of the original team to implement and...
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CEM and Web Analytics Overlaps
Recently I was working with a large web based company with Tealeaf CEM tools and happened on an issue/opportunity that would save the client double-digit-millions of dollars. Having worked with...
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Learn from Measurement to Accelerate Innovation
At a client I was surprised by one of the concerns they have with measuring web traffic in general. Their concern is not with technology, manpower or budget, the concern is with culture. Their culture...
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Amazon Silk, the Beginning of the End for Beacon Tracking?
In one of my former posts I talked about how I fell in love with Tealeaf Technology (yes, I work for them now). There were several reasons that the CEM model of data collection and analyses appealed to...
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Dear FTC. Give Amazon rights to user data and solve the privacy and hacker...
——————————————————————————————— [Update:] Maybe some people have misunderstood what I’m getting at, so I decided to spell out some of the main points below: 1. Amazon’s Silk browser uses their cloud...
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Improve Campaign Success by Leveraging User Experience: Part 1
This is a post I wrote available HERE. I am posting on this site to make it more widely available. ————————————————————————— After several engagements where I walked clients through the importance of...
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Improve Campaign Success by Leveraging User Experience: Part 2
This is a post I wrote available HERE. I am posting on this site to make it more widely available. ————————————————————————— In my earlier post, I shared two tips on how to perform campaign tracking...
View ArticleTealeaf and SiteCatalyst Integration Response
I recently worked with Adam Greco to do a post on integrating Tealeaf and Sitecatalyst. You should check it out when you get the chance, Adam is a very informed individual and his passion for web...
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DAA Symposium in Seattle- Short on the Analytics for Customer Experience
When I saw that the Digital Analytics Association was doing a symposium on “Creating Great Customer Experiences with Analytics” I had to go. Having worked at Omniture for many years it was there that...
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Tealeaf and Digital Analytics Part 1 – Segmentation
As a Tealeaf consultant one of the more common questions I have had is “How do I leverage my digital analytics with Tealeaf?”. For me to really understand how to answer that question we first need to...
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Using Tealeaf and Digital Analytics Part 2 – Big Data Segmentation
As I posted on part 1 of the series, what really attracted me to Tealeaf was the data. A lot people see tealeaf purely as a session replay tool, and that can’t be farther from the truth. In order to...
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